Kelly is currently writing a book about a phenomenon she calls “The Female Lifestyle Empowerment Brand” Spoiler Alert: She’s not a fan! Kelly feels this lifestyle brand is both a marketing narrative meant to move products and it’s bigger than that too. “It’s yet another oppressive ideology constraining women’s lives – and this time, it’s not being invented by the suits on Madison Avenue. Now it’s being deployed by the women entrepreneurs we most admire, trust and hire. And surely we deserve better and can do better than that.”
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